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Sanitarium Health and Wellbeing Company
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Sanitarium Health and Wellbeing Company : ウィキペディア英語版
Sanitarium Health and Wellbeing Company

The Sanitarium Health & Wellbeing Company is the trading name of two sister food companies (Australian Health and Nutrition Association Ltd〔("Australian Health and Nutrition Association Ltd" ), Bloomberg〕 and New Zealand Health Association Ltd).〔(''"...New Zealand Health Association Limited trading as Sanitarium Health and Wellbeing Company..."'' ), sanitarium.co.nz〕 Both are wholly owned by the Seventh-day Adventist Church.〔
Founded in Melbourne, Victoria in 1898, Sanitarium has factories in a number of locations across Australia and New Zealand, producing a large range of breakfast cereals and vegetarian products. All the food products it manufactures and markets are plant derived or vegetarian.
Its flagship product is Weet-Bix, a top-seller in the Australian and New Zealand breakfast cereal market.
Sanitarium launched soy milk under the brand So Good in 1985 and has maintained market leadership of the soy milk category in supermarket in both Australia and New Zealand.
Up&Go, a breakfast drink, was launched in 1997 is a successful and growing brand in the breakfast cereal category in both Australia and New Zealand.
Sanitarium has produced and marketed many food products throughout its 100+ year history including peanut butter, vegetarian meals, snacks and beverages.
The company also operated health food shops in a number of cities, closing them in the 1980s.
==History==

During her time in Australia, pioneer Adventist Ellen G. White's son Willie convinced Seventh-day Adventist Edward Halsey, a baker at John Harvey Kellogg's Battle Creek Sanitarium, to immigrate to Australia.
Halsey arrived in Sydney, New South Wales, on 8 November 1897. He rented a small bakery in Melbourne, and produced Granola (made of wheats, oats, maize and rye) and Granose (the unsweetened forerunner to Weet-Bix). He and his team sold it from door to door as an alternative to fat-laden or poor nutritious foods popular at the time.
The business relocated to larger premises in Cooranbong, New South Wales.〔
In 1900, Halsey transferred to New Zealand where he began making the first batches of Granola, New Zealand's first breakfast cereal, Caramel Cereals (a coffee substitute) and wholemeal bread in a small wooden shed in the Christchurch suburb of Papanui.
Sanitarium New Zealand and Sanitarium Australia are now separate companies, but work together.〔
Sanitarium has factories in a number of locations across Australia and New Zealand, including Berkeley Vale and Cooranbong in New South Wales; Carmel in Perth, Western Australia; Brisbane, Queensland; Christchurch; and Auckland. Weet-Bix was originally manufactured, from 1928, at 659 Parramatta Road, Leichhardt where until recent times Sanitarium signage could still be seen. This factory predates the purchase of Weet-Bix by Sanitarium in 1930. A factory was operating in Palmerston North in New Zealand, but closed in the late 1990s. The Hackney factory in Adelaide, South Australia was closed in October 2010.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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